Analyst - Marketplace

Job Role: Analyst - Marketplace You should apply if you have: • A deep curiosity about how eCommerce platforms work - not just how to use them, but what drives visibility, conversion, and ranking on Amazon, Flipkart, Blinkit, Zepto, and Instamart • Strong analytical instincts - you're comfortable with data and know how to move from numbers to a clear point of view • An ownership mindset - you want to own the metrics for a channel end-to-end, not just report on them • Attention to detail - you notice when a listing has a suboptimal title, when a keyword is missing, or when a rating trend is quietly turning negative • Structured thinking - you can break down a revenue drop or an ads performance issue into its component drivers without being told how • Comfort with both platform-level strategy (how to win on a channel) and execution-level detail (listing content, keywords, ads structure) • Ability to manage multiple platforms and workstreams simultaneously without losing rigour on any one of them You should not apply if you: • Have never worked with or are not genuinely curious about eCommerce platforms and how they rank and convert products • Are comfortable producing reports but have no interest in diagnosing what the numbers mean or what to do about them • See listing optimisation, keyword research, and ads analysis as tactical grunt work rather than high-leverage analytical problems • Prefer working on one thing at a time - this role spans two platform types (marketplaces and quick commerce) with very different dynamics • Struggle with detail - missed keywords, wrong images, or stale content can cost significant revenue on these platforms • Are not comfortable doing root cause analysis when something goes wrong - this role requires you to find the why, not just report the what Skills Required: eCommerce & Platform Knowledge • Working knowledge of how Amazon and Flipkart marketplaces operate - ranking algorithms, Buy Box mechanics, ad formats, and search visibility levers • Understanding of quick commerce platforms (Blinkit, Zepto, Instamart) - how they differ from marketplaces in terms of inventory, visibility, and demand patterns • Familiarity with listing fundamentals - titles, bullet points, descriptions, A+ content, images, and how each element affects discoverability and conversion • Understanding of eCommerce advertising - Sponsored Products, Sponsored Brands, PDPs, and how to evaluate ad spend efficiency Data & Analytical Skills • Proficiency in Excel / Google Sheets - pivot tables, dashboards, trend analysis, variance breakdowns • Ability to consolidate and reconcile data from multiple platform portals into a single coherent view • Comfort doing root cause analysis - breaking down a metric movement into its contributing drivers • Experience with or ability to learn BI tools (Power BI, Looker, Tableau) for reporting automation • Familiarity with keyword research tools - Helium 10, Jungle Scout, or platform-native search term reports Process & Communication Skills • Ability to build and maintain SOPs for recurring tasks - listing audits, ads reviews, inventory checks, reporting cycles • Clear, structured reporting - can turn a complex multi-platform data set into an executive-ready summary with clear actions • Comfortable coordinating with supply chain, marketing, and catalogue teams to close gaps identified through analysis What will you do? Platform Ownership – Marketplaces & Quick Commerce • Track, monitor, and report on every key metric across these platforms - revenue, orders, conversion rate, traffic, visibility, ad spend, ACOS/ROAS, ratings, and reviews • Develop a deep understanding of how each platform's algorithm works and what levers move ranking, visibility, and conversion - and apply that understanding to drive decisions • Build and maintain a platform health dashboard that gives the team a real-time view of performance across all channels • Proactively flag risks - a drop in ratings, a loss of Buy Box, a spike in ad spend with no revenue uptick, a stockout on a top SKU - before they become material problems Advertising Performance & Insights • Own the analysis of brand and product ads across Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart ad formats • Go beyond reporting metrics - identify which campaigns, ad groups, keywords, and ASINs are driving efficient returns and which are wasting spend • Give clear, prioritised recommendations: what to scale, what to pause, what to restructure, and what to test next • Track share of voice and paid visibility trends for Nutrabay's key SKUs versus competitors • Work with the marketplace team to implement recommendations and measure the impact of changes made Listing Optimisation & Content • Conduct regular audits of all product listings across platforms - titles, bullet points, descriptions, images, A+ content, and category placement • Identify and close gaps: missing keywords, weak titles, low-quality images, incomplete attributes, or content that doesn't reflect the current brand positioning • Own keyword research for all key SKUs - identify high-volume, high-relevance search terms and ensure they are embedded in listing content and ad targeting • Track listing quality scores and search rank for priority SKUs over time; identify what's moving and why • Collaborate with the catalogue and creative teams to brief and execute listing content improvements based on data Competitor Research & Category Intelligence • Conduct regular competitive analysis across key categories - track competitor pricing, listing quality, ad aggression, ratings, and new product launches • Identify whitespace: keywords competitors are ranking for that Nutrabay is not, price points that are underserved, or content angles that are performing well in the category • Monitor category trends on quick commerce platforms - which SKUs are trending, which slots are most contested, and how Nutrabay's assortment maps