Analytics

Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience. The opportunity The Analytics Sr Consultant position is a client-facing role requiring both technical and business/marketing knowledge and skills. Consultant will work to gather and understand their client's unique business requirements and develop and build customized solutions to meet client's analytic and reporting needs with the Analytics platform. In addition, consultant help each client architect and implement best in class web analytic setup throughout their websites and applications, perform quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise. Consultant will not just help setup Analytics for customers, he/she will also be responsible to contribute to overall digital strategy and derive and setup Analytics product integration with other products to solve key business use-cases. It is a very technical job with constant customer interaction. What you’ll be doing • Gain an in-depth knowledge of a client's website architecture, business model, and online marketing strategy • Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements • Create project plan and project roadmap with clear outcomes • Design customized solutions and technical tag implementation strategies • Generate customized web analytic collection code and assist with its implementation and deployment directly on the site or through tag management platform • Support client's developers and third parties throughout the implementation process • Validate and debug implementation and follow through on issues until resolved • Light manipulation of JavaScript as needed to customize web analytic solutions • Advise key stakeholders and drive client success based on clients most important business drivers • Provide expert services on data sources, data connectors, report builders, heartbeat tracking, app setup (acquisition links, push notification, triggers, etc.,) • Help setup integration across other Adobe experience cloud products and external products • Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives • Communicate confidently and proactively with customers throughout the project life cycle • Manage multiple client engagements simultaneously • Manage customer expectations appropriately and keep projects on schedule and within scope • Become an expert in the use of Adobe products and the methods by which they can be used to \effectively optimize online businesses • Work to educate clients on the best practices in relation to their specific industry and key business \requirements • Keep accurate daily records of client billable time • Technical writing and PowerPoint presentation creation Additional Responsibilities: • Act as a technical lead point of contact with Digital Marketing Consultants • Innovation is the key for Sr Consultants. Ideate and work with different teams to deliver new \solutions • Able to ideate and deliver automation solutions which help in delivering our projects better • Connect with product BU/Engineering team to share new ideas and to provide feature requests • Work with other Consultants to make recommendations in regards to Adobe experience cloud technical implementations • Build technical/business relationships with Consultants maintaining the highest level of professionalism. • Work and collaborate with internal teams and client partner relationships. • Support additional team members by mentoring and teaching • Work closely with the Quality Assurance team to ensure professional delivery of technical implementations What we want from you • 8+ yrs. of overall experience working in web analytics or a related field • Bachelor's/Master's degree in Computer Science with equivalent work experience • Solid understanding of online marketing, tools and technology • Strong understanding of HTML and web protocols • Strong-to-advanced JavaScript skills • Passion for the internet domain and use of technology to solve business problems • Solid understanding of general business models, concepts and strategies • Must be self-motivated, responsive, professional and dedicated to customer success • Possess an innovative, problem-solving, and solutions-oriented mindset • Exceptional organizational, presentation, and communication skills- both verbal and written • Demonstrated ability to learn quickly, be a team player, and manage change effectively • Extensive knowledge of Microsoft Office If you know some of this even better • Previous experience working with Adobe Analytics or similar tools • Website optimization consulting experience • Advanced SQL skills, Data modelling / Data Warehousing skills • Web development experience • Experience working with Mobile / Media Analytics implementations to the core code level details and development • Experience around usage of APIs, hands on development experience on programming languages such as Node.js or Python • ERP,