Business Analyst A2

Key Responsibilities 📌 Marketing Campaign Strategy & Audience Development • Design data-driven marketing strategies for banking products based on historical campaign performance. • Develop AI/ML models to optimize campaign ROI and customer targeting. • Build and validate campaign audiences aligned with approved strategies. 📊 Campaign Performance Analysis & Reporting • Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders. • Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights. • Perform segmentation using decision trees and clustering techniques. • Execute statistical A/B testing to evaluate campaign effectiveness. • Translate client requirements into technical specifications and deliver data-backed solutions. • Prepare and present findings through impactful PowerPoint presentations and ad hoc reports. Key Responsibilities 📌 Marketing Campaign Strategy & Audience Development • Design data-driven marketing strategies for banking products based on historical campaign performance. • Develop AI/ML models to optimize campaign ROI and customer targeting. • Build and validate campaign audiences aligned with approved strategies. 📊 Campaign Performance Analysis & Reporting • Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders. • Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights. • Perform segmentation using decision trees and clustering techniques. • Execute statistical A/B testing to evaluate campaign effectiveness. • Translate client requirements into technical specifications and deliver data-backed solutions. • Prepare and present findings through impactful PowerPoint presentations and ad hoc reports. Required Skills & Qualifications • Bachelor’s or Master’s degree in Computer Science, Data Science, Statistics, or a related field. • Minimum 3 years of experience in analytics, preferably in marketing or BFSI. • Proficient in SAS , SQL , and/or Python for data manipulation and analysis. • At least 1 year of experience in building dashboards using Tableau or Power BI . • Strong analytical thinking, problem-solving, and data storytelling skills. • Excellent communication and interpersonal abilities. • Ability to work independently and collaboratively in a fast-paced environment. • Experience in the banking or financial services sector is a strong plus. Certifications in SAS or Tableau are advantageous.