Commercial Planning Analyst / Key Account Analyst (CPG)

Overview • Commercial Planning Analyst (CPG) Are you passionate about transforming data into business decisions? Join our team as a Commercial Planning Analyst (CPG) where you'll play a key role in driving category growth through demand forecasting, market analysis, assortment optimization, and strategic recommendations. Key Responsibilities • Support category planning activities, including demand forecasting, planogram development, and SKU optimization. • Analyze market and performance data from sources such as Nielsen, IRI, POS systems, and competitive intelligence platforms to identify trends and growth opportunities. • Generate actionable insights to improve product assortment, pricing strategies, and promotional effectiveness. • Partner closely with Sales, Marketing, Supply Chain, and Finance teams to ensure category strategies align with business objectives. • Monitor and report category performance through key metrics including sales, margin, market share, and profitability. • Develop recommendations to drive continuous improvement and sustainable category growth. Qualifications • Bachelor's degree in Business Administration, Marketing, Finance, Data Analytics, or a related field. • 3 to 5 years of experience in Category Management, Category Planning, Sales Operations, Commercial Analytics, Insights, or Finance within the Consumer Packaged Goods (CPG) industry. • Advanced English proficiency. • Experience working with market data and retail measurement tools such as Nielsen, IRI, and POS reporting. • Advanced Excel and strong analytical capabilities. What We're Looking For • Strong analytical and problem-solving skills. • Understanding of category management principles, consumer behavior, and market trends. • Attention to detail and a continuous improvement mindset. • Ability to collaborate effectively across multiple functions. • Strong communication skills and the ability to translate data into actionable business insights. • Adaptability, accountability, and a strong sense of urgency. Preferred Background Experience in: • Category Management • Category Planning • Commercial or Sales Analytics • Consumer Insights • Sales Operations • Revenue Growth Management (RGM)