Communications Intelligence & Insights Analyst (Communications Agency)

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . Kim jesteśmy: Burson (daw. Hill & Knowlton) to globalny lider w dziedzinie komunikacji. Dzięki kreatywności wysoce wyspecjalizowanych zespołów oraz wiodącym w branży technologiom oferujemy naszym klientom nowatorskie podejście do zmiany sposobu budowania i ochrony reputacji. Wspieramy ich także we wdrażaniu innowacyjnych rozwiązań oraz procesie wychodzenia na pozycje liderów. Burson jest agencją działającą w ramach WPP (NYSE: WPP), grupy zajmującej się kreatywną transformacją. Więcej informacji można znaleźć na stronie www.bursonglobal.com/locations/poland oraz w naszych mediach społecznościowych: LinkedIn , Instagram . Are you interested in working at the intersection of data, technology and communications, supporting some of the world’s leading brands? Burson’s EMEA Intelligence & Insights Hub is a centralised production capability delivering scalable monitoring, measurement and reporting solutions across the region. As part of Burson’s modern operating model, the Hub manages repeatable technical production, enabling our market teams to focus on client strategy, interpretation and commercial delivery. Our team of analysts and engineers builds and operates intelligence systems across monitoring, social listening and measurement platforms. We deliver consistent, high-quality outputs at scale, maintain and optimise workflows and data structures, and execute defined approaches accurately and efficiently. More About the Role: As a Communications Intelligence & Insights Analyst, you will support the setup, operation and ongoing maintenance of intelligence systems and workflows across multiple clients and markets. Working within our centralised EMEA Hub, you will execute monitoring, measurement and reporting approaches developed by market teams, ensuring that outputs are accurate, consistent and delivered efficiently. You will work across a broad communications technology ecosystem, combining data from multiple platforms to produce structured datasets, dashboards, reports and first-pass insights. This is an execution-focused role for someone who enjoys working with data, technology and repeatable processes and who takes pride in delivering high-quality work at scale. What you’ll do: • Configure, maintain and optimise keyword search strings, Boolean queries, dashboards, taxonomies and reporting structures across monitoring, listening and measurement platforms, ensuring they remain accurate, current and aligned with agreed requirements and platform capabilities. • Operate across Burson’s monitoring and measurement ecosystem, executing workflows through media monitoring platforms such as Signal AI, Meltwater, Cision, Talkwalker, Muck Rack and Brand24, and social listening tools including Brandwatch, Sprinklr, Pulsar, Quid, Sprout Social and Hootsuite. • Work with audience data and intelligence platforms, including GWI, Morning Consult, TGI, YouGov and Kantar, combining outputs from different sources to create consistent, structured and unified datasets. • Collect, structure, tag and validate data from multiple sources, applying consistent methodologies and completing rigorous quality assurance checks to protect the accuracy and integrity of each dataset. • Produce clear and standardised dashboards, reports and other deliverables, providing first-pass insights into what has happened and early indications of why it may have occurred. • Execute KPIs, measurement methodologies and reporting frameworks defined by market teams, ensuring outputs are aligned with agreed approaches and delivered consistently across clients and markets. • Identify and resolve inconsistencies, inefficiencies and data-quality issues, while supporting the development of standardised templates, repeatable processes and more efficient ways of working. • Contribute to the continuous development of the Hub’s delivery capability, including integration with Burson platforms and tools such as Fount, and the creation of scalable workflows that use automation, AI and technology effectively. Experience that contributes to success: • An interest in the public relations, media and communications landscape, with an understanding of how monitoring, social listening and measurement support communications strategy. • Experience using media monitoring, social listening, audience intelligence or communications measurement platforms. • Strong Boolean logic and query-building skills, with the ability to create, test and refine complex search strings. • Experience working with structured datasets and a strong working knowledge of Microsoft Excel. • Familiarity with data visualisation tools such as Power BI or Tableau would be an advantage. • Excellent attention to detail and a strong commitment to accuracy, consistency and quality. • The ability to follow defined methodologies and processes while managing repeatable workflows across multiple clients or projects. • An organised and methodical approach, with the