Data & Digital Marketing Analyst

Unilever is looking for a Data Analyst Benelux Function : Customer Development Reports to : Business Intelligence Lead Scope : Belgium and Netherlands Location : Brussels, Belgium or Rotterdam, Netherlands, with ability to travel to the other country once per week according to business needs. Terms & Conditions : Full-Time. Local employment conditions apply. Salary range: €56,000–€77,000 gross per year, including holiday allowance, depending on experience and internal positioning. About Unilever Food Solutions Unilever Food Solutions is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do. We at UFS have a clear strategy in place for 2030 with a bold ambition for turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI-powered customer experience and by nurturing a winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide. We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever. Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles. If you're dreaming of contributing to Unilever’s 2nd largest business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us! Job purpose UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled go-to-market capabilities. The focus of UFS marketing and sales is to engage with chefs and customers through an integrated communication system via visits by sales representatives and digital touchpoints like the UFS.com website / webshop, segmented and personalized campaigns and emerging digital channels (Whatsapp, AI). The new roles of marketing and customer development teams are more integrated in the digital ecosystem and are vital for a great operator and customer experience. The Data & Digital Marketing Analyst acts as the bridge between Data and Marketing & Customer Development teams. The role is responsible for digital performance measurement, reporting, customer data quality and marketing technology enablement across the UFS digital ecosystem. Beyond analytics, the role partners with marketing and customer development teams to translate data into actionable business recommendations, support customer journey design and optimization, and drive adoption of data-driven decision making. The role ensures digital platforms, reporting and Martech solutions effectively support customer engagement and business growth. Key responsibilities • Own the data-related aspects and backend processes of digital initiatives and platforms , such as e-commerce, WhatsApp Business, Showpad, Marketo and future digital capabilities, ensuring proper data collection, integration, governance, cleansing and optimizing. • Monitor data flows and integrations across platforms and ensure correct synchronization between systems (e.g., Salesforce, Marketo and UDL), identifying and resolving data quality and process issues. • Act as the primary point of contact for data-related and backend process topics within the digital landscape, including data quality, enrichment, collection, governance and cleansing. • Build and maintain dashboards, data models and reporting frameworks across commercial, marketing and digital channels, platforms and campaigns , enabling effective performance tracking and data-driven decision-making. • Support the setup, measurement and optimization of customer journeys and campaigns across CRM, loyalty and customer engagement platforms (e.g., Marketo and WhatsApp Business), translating performance data into actionable recommendations to improve customer engagement and campaign effectiveness. • Partner with Sales, Marketing, Digital and Data stakeholders to translate business requirements into scalable data and analytical solutions, while driving continuous improvement in reporting and data management processes. • Collaborate closely with global Data & Digital teams to build, maintain and continuously improve reporting solutions, ensuring the accuracy, consistency and validation of business KPIs and performance metrics. Required qualifications • BSc in Mathematics, Economics, Computer Science, Information Management or Statistics • Strong analytical and problem-solving skills with the ability to translate data into actionable business insights. • Experience with reporting, dashboards and data visualization tools (e.g. Power BI, DAX and data modelling). • Familiarity with Azure and Databricks. • Understanding of data governance, data quality and data lifecycle processes. • Understanding of digital marketing, customer journeys and campaign measurement. • Understanding of MarTech ecosystems and customer data flows (e.g. Salesforce, Marketo, Adobe Ana