Digital Product Analytics Manager

Job Location JAKARTA GENERAL OFFICE Job Description Role Overview Do you enjoy solving tough business questions using consumer insights, data and analytical thinking? Do you have a passion for building tools for a sharper and more efficient digital full-funnel marketing, and the curiosity to understand how technology and innovation can transform the way brands grow? Are you a strategic thinker who combines strong business acumen with a passion for operational excellence and rigor? If this sounds like you, P&G Indonesia would love to have you join our team as a Digital Product Analytics Manager! We are looking for a Digital Product Analytics Manager who can translate complex platform and consumer data into clear choices and build practical data products that help P&G Indonesia win. We are seeking a business-minded digital product leader who understands how to leverage digital platforms across the full funnel — including TikTok/TikTok Shop, Meta (incl. CPAS), Shopee, YouTube and Performance Marketing. Success comes from finding the shared logic across platform data, algorithms, experimentation, content, assortment, placement and measurement, then turning that logic into scalable solutions and sharper business decisions. The role reflects the strong linkage between platform algorithms, awareness-building media and full-funnel business outcomes. Candidate Profile The strongest candidate is likely to come from a DCommerce or media role in a fast-growing tech company; an analytics or planning role in a DCommerce/media agency; or a marketing, analytics or product role within a platform. The target profile is a builder and problem solver, not primarily an account-management, client-relationship profile, or traditional profile of media operator. What Success Looks Like As a Digital Product Analytics Manager, you will own how P&G Indonesia decodes and wins on priority digital platforms — going beyond a traditional media operations role to build the analytics products, playbooks and capabilities that sharpen full-funnel decisions. You will be at the heart of our digital ecosystem, building the right analytics tools and connecting business priorities, consumer understanding, media, data, technology and execution to deliver superior business results. In this role, you will be accountable for maximizing business growth by decoding the algorithms and growth mechanics of priority platforms such as TikTok/TikTok Shop, Shopee, Meta and other relevant ecosystems. You will define what P&G needs to win across content, assortment, placements, activation, measurement and platform execution; build repeatable playbooks, experiments, products, decision frameworks and analytics capabilities that improve the speed, reliability and quality of decision making across the full funnel; and create trusted, usable data products for DCommerce, Category/Brand and Operations teams that translate daily platform signals into action. This includes strengthening mental availability through metrics such as TOMA and UBA, ultimately contributing to penetration growth in both online/offline business, while driving excellence in media effectiveness and efficiency. What we offer you: • Meaningful Work from Day 1: Work on iconic brands that touch billions of lives, making a tangible impact on our business and consumers. • Continuous Learning & Development: Access to world-class training programs, mentorship, and opportunities to grow your career within a global organization. • Global Career Opportunities: Potential for career progression and exposure across various brands, functions, and geographies. • Dynamic and Respectful Work Environment: Be part of a diverse, inclusive, and high-performing team where collaboration and innovation are celebrated. We live our Purpose, Values, and Principles daily and we value every individual and encourage initiatives promoting agility and work/life balance. Your team You will report to the Brand Operation Director and serve as the Digital Product and Analytics subject matter expert for P&G Indonesia. You will work closely with multidisciplinary teams across DCommerce/Ecommerce, Category, Brand Marketing, IT/Engineering, regional media partners, platform partners and full-funnel media agencies to shape and execute winning digital strategies. You will play a critical role in connecting business ambition, consumer understanding, Digital Media strategy and operational excellence to enable P&G Indonesia’s brand growth. Responsibilities of the Role ( We need someone who can:) 1. Decode full-funnel platform algorithms: • Investigate how priority platform algorithms respond to content, assortment, campaign structure, placements, audience signals, bidding and conversion inputs. • Translate platform mechanics into testable hypotheses and practical recommendations that improve business outcomes across awareness, consideration and conversion. • Establish platform-specific playbooks that clearly define the inputs, thresholds, operating signals and interventions required to win. 2. Own the product vision and roadmap: • Translate internal user and business needs into valuable, feasible and usable user stories, personas, user journeys and workflows. • Set priorities for internal digital products, define the product roadmap and guide partners on what should be built and why. • Own and prioritize the product backlog with business, engineering, analytics and platform partners. • Ensure solutions are adopted, sustained and improved based on user feedback and business impact. 3. Build trusted data products and architecture: • Design and guide trusted data-product architecture across relevant platform, commerce and media data sources. • Oversee data collection, integration, quality, governance and reliability so reporting and optimization decisions are based on accurate information. • Use data engineering methods and APIs to automate repeatable analysis, reduce manual work and create scalable decis