Director, Product Development - Product Management

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Product Development - Product Management based in the United States. Lead the strategic evolution of digital media, audience intelligence, and advertising technology products in a dynamic, growth-oriented media environment. As Director of Product Development, you will define and execute product strategies that connect audience insights, advertising inventory, and commercial workflows into unified, scalable platform experiences. You will transform first-party data, behavioral insights, and performance analytics into differentiated solutions that help commercial teams plan, activate, measure, and optimize campaigns. Working at the intersection of product management, data, advertising technology, and business transformation, you will drive monetization, improve operational efficiency, and strengthen customer value. You will collaborate with senior stakeholders and multidisciplinary teams to shape roadmaps, guide investment decisions, and accelerate product adoption. This remote leadership opportunity offers the chance to influence a broad digital advertising ecosystem while delivering measurable commercial impact. Accountabilities: In this role, you will lead product strategy and development across audience solutions, owned media integration, and programmatic advertising, aligning technical capabilities with commercial objectives and customer needs. • Audience strategy and product development: Define and execute the product vision, strategy, and roadmap for audience capabilities. Develop differentiated products leveraging first-party, behavioral, contextual, geographic, and advertiser-permissioned data. Establish frameworks for product packaging, activation, pricing, measurement, and reporting while advancing audience segmentation, identity resolution, enrichment, and responsible data use. • Owned media integration and platform workflows: Integrate owned media inventory and audience signals into commercial planning, sales, campaign delivery, and reporting workflows. Define the target experience across planning, order management, inventory, campaign execution, optimization, and measurement. Establish clear boundaries between advertising, commercial, data, and reporting platforms while simplifying fragmented processes and reducing manual handoffs. • Programmatic advertising and monetization: Lead strategy for direct and automated media offerings across multiple buying models. Improve inventory utilization and advertising yield while protecting customer value and premium experiences. Advance forecasting, pricing, packaging, decision-making, and campaign optimization, using performance data and market insights to prioritize investments and validate product-market fit. • Commercialization and go-to-market execution: Develop business cases, launch plans, adoption strategies, and performance indicators for new products and capabilities. Equip commercial teams to bring audience-based solutions to market and translate product innovation into measurable revenue and customer outcomes. • Cross-functional leadership: Partner with Sales, Client Success, Marketing, Data, Engineering, Operations, Finance, Legal, and Privacy teams to align priorities and execute product initiatives. Guide roadmap decisions, investment allocation, dependencies, and trade-offs in collaboration with senior stakeholders. • Platform and systems integration: Drive alignment across advertising servers, order management, customer relationship management, billing, reporting, and revenue platforms. Define integration patterns, data synchronization requirements, and system responsibilities to support reliable end-to-end commercial workflows. • Performance and data strategy: Use campaign, audience, impression, and revenue data to evaluate product performance, improve reporting accuracy, and support commercial decision-making. Promote reliable data models and scalable analytics capabilities across the product ecosystem. • Product organization development: Mentor and develop product talent, strengthen product management practices, and influence matrixed teams to deliver shared business objectives. Requirements: You are a commercially minded product leader with deep expertise in digital advertising, audience data, and platform development. You can translate complex customer and business challenges into scalable product strategies, align multidisciplinary teams around a shared vision, and deliver measurable commercial outcomes. • At least 10 years of product management experience in digital advertising, advertising technology, media platforms, data products, or related fields. • At least 5 years of experience leading complex platform products, major integrations, or multi-team transformation initiatives. • Strong understanding of programmatic advertising, digital media monetization, audience products, campaign workflows, and advertising operations. • Demonstrated ability to translate customer and commercial needs into product strategy, roadmaps, requirements, and measurable results. • Strong analytical and commercial judgment, excellent executive communication skills, and proven cross-functional leadership capabilities. • Deep working knowledge of Google Ad Manager or a comparable enterprise advertising server, including orders, line items, targeting, pacing, creative trafficking, and reporting integrations. • Experience with advertising order-to-cash ecosystems, including booking, pricing, fulfillment, billing, and revenue recognition, and their integration with ad-serving and reporting platforms. • Understanding of modern cloud data platforms and warehouses, such as BigQuery, Snowflake, Redshift, or Databricks, including audience tables, identity graphs, data marts, and scalable reporting layers. • Expertise in audience and identity architecture, including first-party identity re