Fashion Paid Media Senior Performance Analyst

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Fashion Paid Media Senior Performance Analyst based in Brazil. We are seeking an experienced paid media professional to lead performance marketing strategies for enterprise-level clients in the fashion and digital marketing space. In this senior role, you will own campaign execution, optimization, and growth across multiple advertising channels, ensuring measurable business outcomes and strong client relationships. You will combine advanced technical expertise, data-driven decision-making, and cross-channel strategy to uncover opportunities and maximize advertising performance. Working in a collaborative, AI-enabled environment, you will partner with clients and internal teams to develop innovative solutions and improve campaign effectiveness. You will also mentor colleagues, support strategic audits, and contribute to the continuous development of the paid media function. This opportunity is ideal for a proactive, analytical leader who thrives in a fast-paced agency environment and enjoys turning complex performance data into actionable growth strategies. Accountabilities • Lead paid advertising strategy, campaign execution, and performance optimization for key enterprise accounts, aligning initiatives with client objectives and business outcomes. • Demonstrate advanced expertise across at least two major advertising platforms, such as Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Pinterest, YouTube, or Snapchat. • Manage and optimize search engine marketing campaigns, including keyword research, bid optimization, ad copy development, and ongoing performance improvements. • Oversee campaign quality assurance, budget pacing, and account management processes to prevent errors and ensure efficient advertising spend. • Apply advanced measurement techniques, including attribution, incrementality analysis, and cross-channel performance evaluation, to generate meaningful insights and improve marketing effectiveness. • Develop proactive strategic recommendations, identify emerging opportunities and performance risks, and communicate recommended actions before issues affect client results. • Maintain testing roadmaps, coordinate experimentation initiatives, and manage follow-up actions to establish a consistent cycle of testing and optimization. • Serve as a senior escalation point for complex accounts, resolving performance challenges and leading strategic discussions with clients and internal stakeholders. • Audit and support strategy across approximately 8–10 existing accounts each quarter, maintaining high standards of execution and performance quality. • Mentor and develop team members through coaching, training sessions, platform guidance, and sharing industry best practices. • Identify capability gaps within the paid media team and collaborate with leadership to develop training initiatives and improve service delivery. • Contribute strategic expertise to new business pitches, account audits, and broader departmental initiatives. • Support leadership in developing and improving a core department function, executing recommendations from established strategic and operational roadmaps. • Leverage AI-powered tools to improve workflows, accelerate analysis, strengthen insights, and model effective technology adoption across the team. • Contribute to business performance goals, including client revenue productivity, client retention, and team development. Requirements: • 5–6 years of digital marketing experience, including at least four years working in a digital marketing agency. • At least three years of hands-on search engine marketing experience, with a proven record of managing and optimizing large, enterprise-level accounts. • Strong experience in keyword research, bid optimization, campaign development, ad copy creation, and ongoing SEM performance management. • Significant campaign management experience in at least three additional campaign types, such as Performance Max, Standard Shopping, YouTube Ads, display advertising, local campaigns, or Microsoft Advertising. • At least three years of hands-on experience managing direct-response campaigns on Meta Ads. • Experience with additional paid media platforms, such as TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat, or YouTube, is an advantage. • Experience with lead generation and B2B marketing is desirable. • Strong understanding of paid advertising strategy, marketing funnels, conversion optimization, and the role of individual channels within a broader media mix. • Advanced analytical skills, with the ability to interpret complex marketing data, identify performance drivers, and translate findings into compelling business insights and recommendations. • Proficiency in Google Analytics and Google and Microsoft productivity tools. • Strong client-facing communication and presentation skills, including the ability to manage challenging conversations, explain performance fluctuations, and communicate strategic recommendations confidently. • Excellent organizational and project management skills, with the ability to prioritize competing demands and manage multiple complex accounts. • Demonstrated leadership, mentoring, and coaching abilities, with a commitment to developing team capabilities and improving service quality. • Self-motivation, resilience, accountability, strong interpersonal skills, and the ability to learn independently in a fast-paced environment. • Advanced written and spoken English proficiency is essential for effective client communication and collaboration with distributed teams. • Familiarity with AI-powered marketing tools and a willingness to integrate technology into performance analysis and campaign workflows. • Interest in building a long-term professional relationship with a growing, technology-driven organization. Benefits: • Remot