GTM Operations Data Governance Manager

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do As a GTM Sales Operations Manager for Contact Data Management, you are a highly motivated self-starter responsible for driving critical contact data quality and acquisition initiatives in Salesforce across our global GTM organization. This role combines strategic execution with hands-on technical leadership, leveraging agentic, autonomous, and analytical Al solutions to systematically standardize, enrich, deduplicate, and acquire high-propensity contact records at scale. You will ensure high-value accounts always have relevant, actionable contact data that drives Sales prospecting effectiveness, accelerates pipeline velocity, and directly impacts revenue growth across global GTM operations. This position is an individual contributor role reporting to the Senior GTM Data Governance Director. Responsibility Execute global contact standardization, enrichment, and deduplication initiatives with accountability for contact accuracy, completeness, and coverage across all regions Develop and enforce contact data standards, governance policies, and contact-to-account hierarchy rules aligned with global compliance requirements and regional privacy regulations Build and maintain contact data quality dashboards with monthly KPI tracking and executive visibility to Sales and GTM leadership; establish SLAs and performance benchmarks for contact accuracy, completeness, and coverage Ensure contact data readiness for sales enablement drive clean, standardized contact creation and enrichment at the point of entry to prevent downstream quality issues Design and deploy Al agents and automation workflows to standardize, enrich, validate, and deduplicate contact records-targeting 99%+ data accuracy and completeness Architect intelligent contact data pipelines and validation frameworks; build scalable, production-grade contact data standards with automated quality assurance processes Identify, evaluate, and implement emerging data technologies and AI/ML solutions to improve contact quality, operational efficiency, and scalability Deploy multiple Al/automation workflows that reduce manual cleansing and enrichment effort and accelerate time-to-productivity for regional teams Drive contact acquisition strategy leveraging Clay, ZoomInfo, Lusha, Cognism and similar platforms to maximize new contact coverage and ensure high-propensity accounts have relevant contacts for prospecting Lead hands-on vendor selection, integration, relationship management, and continuous optimization for contact coverage; manage vendor SLAs and performance monitoring Execute contact deduplication and contact hierarchy initiatives across global regions; eliminate duplicate and orphaned contacts to improve data trust scores Increase complete contact coverage (first name, last name, email, phone, title) by through targeted enrichment, validation, and process improvements Write business requirements documents (BRDs) and technical specifications for contact data quality initiatives, automation workflows, and GTM system enhancements Coordinate closely with internal team to ensure technical feasibility, security compliance, and alignment with data infrastructure standards Lead User Acceptance Testing (UAT) for new contact systems, automation tools, and process changes; validate solutions meet global business requirements Participate in prioritization sessions to assess business impact of contact data initiatives and ensure resources are allocated to highest-value opportunities Partner closely with Sales, Sales Operations, RevOps, Marketing Operations, and GTM teams to understand contact requirements and drive adoption of contact data standards Communicate contact data quality insights and strategic recommendations to Sales and C-level GTM leadership through compelling presentations, dashboards, and executive reports Coordinate execution with central data governance team, regional stakeholders, and offshore contractors to deliver consistent, high-quality contact data improvements Lead offshore team performance management, training, quality assurance, and process optimization Provide regular updates on contact data quality goals, progress against KPIs, improvements made, and impact to Sales effectiveness and revenue outcomes Prioritize contact data initiatives based on maximum business impact-focusing resources and effort on high-propensity accounts, priority segments, and activities with highest ROI to Sales prospecting, pipeline acceleration, and revenue growth Execute cross-functional contact data programs with defined KPIs, milestones, and stakeholder visibility (contact segmentation, territory enablement, forecasting readiness) Support global GTM planning with clean, standardized, enriched contact data and account-to-contact mapping Establish contact data SLAs and achieve 98%+ compliance across all regions; improve contact data accuracy to 95%+ and achieve 90%+ contact coverage within 12 months Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are