Manager, Business Insights

Who We Are: SiriusXM and its brands (Pandora, Stitcher, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day. SiriusXM Connected Vehicle SiriusXM Connected Vehicle (SiriusXM CV) is a leading provider of connected services to vehicle manufacturers, delivering one of the most broadly adopted connected vehicle platforms in North America for the last 25 years. Named the 2020 Company of the Year in the Telematics Industry by Frost & Sullivan, we provide safety, security and convenience services to millions of vehicle owners across major automotive brands. Our teams are continuously working to develop leading-edge technology that can not only add convenience to the daily lives of so many drivers across the country but our advancements in safety and security could also help save their lives. How You’ll Make an Impact: We are seeking a results-oriented, data-driven professional to join the Marketing Campaign and Insights team as Manager, Business Insights. This key role will champion the use of behavioral, campaign, and operational analytics to improve the customer journey, optimize marketing performance, and advance personalization across digital channels. Working in close partnership with Marketing, Product, Business Intelligence, Data Engineering, and Technology teams, this individual will translate business goals into measurement strategies, actionable insights, and scalable reporting solutions that support subscriber acquisition, retention, and revenue growth for SXM Connected Vehicle. The ideal candidate brings strong experience in digital tracking implementation, analytics research, data integration, and performance measurement, along with the strategic thinking and technical fluency needed to turn complex data into clear business recommendations. In tandem with product and technical partners, this role will help lead tracking across authenticated commerce experiences, strengthen data quality and governance, and develop standard operating processes for reporting, dashboarding, and analytics enablement. Success in this role requires intellectual curiosity, analytical rigor, and the ability to influence strategy and execution within a highly matrixed organization. This is an individual contributor role. What You’ll Do: • Lead marketing and business analytics efforts across campaign channels by translating business goals into measurement plans, analytical frameworks, and actionable recommendations that improve performance • Own the analysis of site behavior, channel engagement, customer response, and campaign effectiveness, identifying trends, performance drivers, risks, and optimization opportunities across the customer journey • Leverage behavioral, campaign, and operational data from platforms such as Adobe Analytics, AWS, Salesforce Marketing Cloud, and other internal data sources to build, automate, and maintain dashboards, recurring reports, scorecards, and user guides • Establish and maintain KPI definitions, performance benchmarks, reporting standards, and business rules to ensure stakeholders are aligned on how success is measured and tracked • Partner with marketing, product, channel, data engineering, and technology teams to gather requirements, prioritize analytical needs, and translate business questions into scalable reporting and data solutions • Lead the design, implementation, and ongoing governance of tracking strategies, tagging frameworks, and data collection standards across digital properties to ensure complete, accurate, and durable measurement • Support campaign and lifecycle marketing teams by delivering timely reporting, performance readouts, test results, and audience insights that inform targeting, messaging, and channel strategy • Combine and reconcile data from disparate internal and external sources to create a more comprehensive view of customer behavior, marketing performance, and business outcomes • Leverage SQL, Python, R, Excel, Tableau, Alteryx, Athena, and similar analytics tools to perform deep-dive analyses and generate actionable insights • Drive the development of self-service analytics capabilities by creating scalable dashboards, templates, documentation, and reporting tools that improve access to trusted data and reduce manual effort • Partner with agile product and technology teams to define tracking requirements for new features, enhancements, integrations, and releases, ensuring analytics needs are incorporated early in the development lifecycle • Contribute to QA and validation processes, including automated and manual testing of analytics implementations, to confirm that tracking is working as intended across websites, campaigns, and other digital assets • Manage and prioritize multiple analytics requests, balancing ad hoc support, recurring reporting, strategic analyses, and long-term capability-building initiatives • Serve as a subject matter expert and internal consultant on digital and marketing analytics best practices, including success criteria, KPI selection, reporting methodology, experimentation, and tracking validation • Support a culture of continuous