Performance Marketing Analyst

Campaign Management & Optimization • Monitor and optimize campaigns on a daily basis (not organic, no Google or Meta Ads) • Identify issues and improve performance continuously • Set up and manage tracking, attribution, and campaign structure • Work with pixels, tracking logic, and platform settings • Run A/B tests and performance experiments Data Analysis & Insights • Analyze campaign and user acquisition data to identify trends and opportunities • Build and maintain reports and dashboards (Excel / Google Sheets) • Turn data into actionable insights for growth and optimization • Support decisions on scaling and performance improvement AI & Automation • Use AI tools to improve analysis, reporting, and workflows • Build simple automations to reduce manual work • Continuously look for smarter and faster ways of working Client Communication • Explain performance results in a clear and simple way • Share insights and actionable recommendations • Build trust through transparency and consistency • Align with clients on goals, KPIs, and expectations • Strong analytical and data-driven mindset (must-have) • Comfortable working with tools, data, and technical setups • Experience in performance marketing / user acquisition is a plus • Interest in or experience with AI tools • Very good English skills (written & spoken) • Proactive, independent, and results-oriented mindset • Strong problem-solving and prioritization skills • Ability to manage multiple campaigns/accounts • Attention to detail and ownership of results