Programmatic Trader

Activation | The Operators & Negotiators We are a 1,000-piece puzzle. Each of us is essential, interconnected, and intentionally designed. Together we create something powerful: media that matters, growth that lasts, and a culture we are proud to build. As part of our Activation team, the Operators & Negotiators, you bring strategy to life through thoughtful execution. Activation is where planning becomes performance. From broadcast to biddable platforms, this team places the right message in the right moment, securing the best inventory and ensuring every impression is accountable. At Attention Arc, we exist to restore intention to media. We believe media starts and ends with people. Guided by audience understanding, powered by technology, and strengthened by human expertise, our Activation team ensures every campaign is executed with precision, purpose, and accountability. As a Programmatic Trader, you play a critical role in connecting strategy, activation, and optimization, transforming thoughtful media plans into measurable business outcomes. Every campaign you launch, monitor, and refine helps ensure every signal sharpens the next decision. WHAT YOU'LL DO As a Programmatic Trader, you'll own the day-to-day execution and optimization of programmatic campaigns across multiple platforms. You'll combine technical expertise with analytical thinking to ensure campaigns perform efficiently, uncover meaningful insights, and continuously improve against client objectives. Campaign Execution & Performance • Execute and optimize campaigns across platforms including Google Campaign Manager 360, DV360, The Trade Desk, and other demand-side platforms. • Implement, validate, and troubleshoot tracking to ensure accurate measurement and reporting. • Monitor pacing, delivery, and campaign health while proactively identifying opportunities and resolving issues before they impact performance. • Build clear, actionable reporting that translates campaign data into meaningful business insights. • Partner with Planning, Analytics, Ad Operations, and platform teams to ensure campaign setup aligns with strategic objectives and measurement frameworks. Optimization & Activation • Develop audience targeting, bidding, and optimization strategies aligned with client business goals and audience insights. • Manage campaign budgets, pacing, forecasting, bid adjustments, and ongoing optimizations to maximize efficiency and performance. • Execute thoughtful testing strategies across audiences, creative, inventory, and bidding approaches to continuously improve results. • Maintain rigorous quality assurance standards throughout campaign setup, launch, and optimization. • Allocate investment strategically across tactics to maximize client outcomes. Analytics & Continuous Improvement • Analyze campaign data to identify trends, opportunities, and optimization recommendations. • Evaluate performance using Excel, Tableau, SQL, Python, or similar analytical tools. • Translate campaign results into recommendations that help internal teams and clients understand what happened, why it happened, and what should happen next. • Share learnings that strengthen future planning, activation strategies, and agency best practices. Growth & Industry Expertise • Stay current on evolving programmatic capabilities, privacy regulations, platform enhancements, and industry trends. • Participate in internal training, partner sessions, and cross-functional collaboration to deepen your expertise. • Contribute knowledge and recommendations that help teammates and clients navigate changes across the programmatic landscape. WHAT YOU'LL BRING Experience & Technical Expertise • 1 to 2 years of experience managing campaigns within platforms such as The Trade Desk, DV360, MediaMath, or comparable DSPs. • Strong understanding of programmatic buying, audience targeting, bidding strategies, pacing, forecasting, optimization techniques, and campaign measurement. • Experience working across display, video, mobile, CTV, OTT, audio, and emerging programmatic channels. • Proficiency in Excel and experience with Tableau, SQL, Python, Google Data Studio, or similar analytical tools. • Experience implementing campaign tracking, troubleshooting delivery issues, and validating campaign measurement. • Working knowledge of Google Campaign Manager 360 and digital ad serving best practices. Capabilities • Strong analytical thinking and problem-solving skills with the ability to uncover insights from complex datasets. • Excellent attention to detail and organizational skills while managing multiple campaigns and priorities. • Clear written and verbal communication skills with the ability to simplify technical concepts for different audiences. • Curiosity and a desire to continuously learn new platforms, technologies, and optimization approaches. • Collaborative mindset with the ability to build strong relationships across planning, analytics, operations, and client teams. WHO YOU ARE At Attention Arc, how you work is just as important as what you deliver. Our core competencies define the skills and behaviors that drive strong performance and meaningful impact. Credibility You continue building your programmatic expertise by applying sound judgment, technical precision, and thoughtful analysis. You produce reliable work, stay curious, and use data to make informed recommendations. Clarity You organize information into actionable insights. Whether communicating campaign performance, optimization recommendations, or technical details, you make complex information easy to understand and act upon. Connection You build trusted relationships by collaborating openly across teams, sharing knowledge proactively, and contributing to collective success. You understand that great media is built through strong partnerships. Care You demonstrate accountability, integrity, and professionalism in every interaction. You take ownership of