Remarketing Analyst

A Day in the Life: The Remarketing Analyst plays a key role in evaluating lead generation, prospect engagement, and sales performance to drive business growth. This position is responsible for delivering in-depth reporting, analytics, and actionable insights that support data-driven decision making, optimize lead generation strategies, and provide the team with the tools needed to achieve business objectives. The starting salary for this role is $60K; commensurate with experience. What You’ll Do: • Generate consistent daily, weekly, and monthly reporting to assist the Operations, Marketing, and Finance departments in making key decisions to boost sales and efficiencies. • Automate and maintain reporting current and new structure • Collaborate with Project Managers and relevant parties responsible for retail expansion to guarantee notable and accurate online presence for all new locations. • Evaluate changes in leads and sales as well as implement new ideas or solutions to increase growth • Communicate with the Ecommerce Manager to monitor advertising spend against the assigned per vehicle cost. • Manage the Used Vehicle Listings (CarGurus, Autotrader, Cars.com, etc.) day to day partnerships and efficiencies and analyze then implement new product offerings with positive ROI. • Identify and examine geographic regional trends to support in remarketing initiatives. What We’re Looking For: • 1-2 years of experience managing and analyzing data to provide insights, identify trends, and support strategic decision-making. • Bachelor's degree in Business, Finance, Computer Science, Analytics, or a related field. • Demonstrated understanding of lead generation, sales performance, and customer acquisition metrics. • Experience collaborating with cross-functional teams to achieve business objectives. • Strong analytical and problem-solving skills with a data-driven mindset. • Advanced proficiency in Microsoft Excel, PowerPoint, and Tableau. • Excellent communication skills with the ability to translate complex data into actionable business insights. • Ability to collaborate effectively with third-party vendors, suppliers, and business partners to achieve desired outcomes. • Highly organized with the ability to manage and prioritize multiple projects in a fast-paced environment. • Proven experience analyzing key performance metrics related to digital marketing, lead generation, and sales. • Design, develop, and maintain reports and dashboards that support business performance tracking and decision-making. • Exceptional attention to detail and ability to respond effectively to urgent or last-minute requests. • Strong sense of accountability, ownership, and follow-through. • Demonstrated reliability, professionalism, and strong work ethic. What You’ll Get: • Up to 40% off the base rate of any standard Hertz Rental • Paid Time Off • Medical, Dental & Vision plan options • Retirement programs, including 401(k) employer matching • Paid Parental Leave & Adoption Assistance • Employee Assistance Program for employees & family • Educational Reimbursement & Discounts • Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness • Perks & Discounts –Theme Park Tickets, Gym Discounts & more