Senior Analyst, SEM

Senior Analyst, Search Engine Marketing (SEM) Cambridge, MA / Hybrid (in-office Tue-Thu) About us: EverQuote is a leading AI-powered growth solutions partner for regulated property and casualty insurance entities, enabling the largest insurance carriers and thousands of agents to maximize customer acquisition across digital channels. Fueled by our proprietary data assets and our AI traffic engine, EverQuote is transforming the way providers attract and engage consumers to grow market share. Joining our team puts you at the forefront of this transformation. You will collaborate with a group of builders to solve complex problems and reshape a massive industry. If you want to drive real-world impact and do the best work of your career, you’ve found your home. We move fast, follow the data, and hold ourselves to high standards. If that's how you work too, this is the role for you. About the role: As a senior analyst on the SEM Analytics team, you will own performance for a portfolio of campaigns across Google Ads, Microsoft Advertising, and other channels. You will be responsible for daily performance of those channels, as well as identifying and implementing opportunities for improvement. You will report to the SEM Analytics Lead, and will work closely with our Marketing and Engineering teams. This is a hands-on, high-ownership role responsible for scaling high-value traffic channels. What you'll do: • Own campaign management for a segment of the SEM portfolio, including but not limited to bid, budget, campaign structure, and strategy decisions. • Become familiar with end-to-end performance from ad impression to revenue generation, and use that understanding to improve performance. • Investigate the underlying drivers behind performance changes, and communicate your findings to stakeholders across the company. • Turn analysis into concrete recommendations that improve margin and profit. • Identify opportunities for improvement, design test plans and measurement frameworks, manage testing processes, and implement winning strategies. • Partner with stakeholders across Marketing, Product, and Analytics to support company initiatives and launches. • Identify areas where recurring work can be automated, create prototypes and automations in Claude, and partner with Product and Engineering to create sophisticated automated campaign management systems. • Build dashboards and tooling for the team, documenting your work so it is usable by others. What you bring to the team: • 2-3 years of experience in analytics, with a focus on growth or marketing analytics. • Proficient in SQL; comfortable querying and shaping large datasets directly (Snowflake a plus). • Strong track record of end-to-end analysis: framing an ambiguous problem, doing the work, and landing a recommendation that drove a decision. • Strong analytical investigation skills; comfortable interrogating performance data to identify root causes. • Clear written and verbal communication with technical and non-technical audiences. Nice to have: • Direct experience managing paid search campaigns in Google Ads (Microsoft Advertising a plus). • Comfortable using AI tools to accelerate operations and analysis. The base salary actually offered for this position is determined by several factors, including the applicant's job-related skills, relevant experience, education or training, and work location. The base salary for this full-time hybrid role is $90,000- $115,000. In addition to base salary, our total compensation package may include participation in variable cash bonus programs, equity, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility which are designated by role. Your recruiter can provide more details about additional compensation components, such as OTE structure, bonus targets, or equity, during the hiring process. This role is not eligible for immigration sponsorship, now or in the future. Candidates must have current, unrestricted work authorization in the United States. As part of our hiring process, EverQuote may use artificial intelligence-enabled tools to support recruitment activities such as resume screening, interview scheduling, or summarizing interview notes. These tools assist, but do not replace, our talent team; all hiring decisions are made by humans. If you would like more information about how AI is used in our process, or would like to request an accommodation or an alternative process, please contact your recruiter. EverQuote is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, age, disability, genetic information, pregnancy or a pregnancy-related condition, veteran or military status, or any other protected characteristic. Reasonable accommodations are available for applicants with disabilities and for sincerely held religious beliefs or practices, upon request. A note on recruitment security: EverQuote will never ask candidates for personal or financial information (such as a Social Security number, bank account details, or payment of any kind) during recruitment or onboarding. All legitimate interview correspondence and offers will come only from an official @everquote.com email address. If you receive a suspicious message claiming to be from EverQuote, please do not respond, and report it to hiring@everquote.com . For more information, visit https://investors.everquote.com and follow on LinkedIn.