About this role
Company description Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world. PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day. Culture, growth and wellbeing underline all aspects of Publicis Global Delivery. #WeArePGD Overview The Senior Data Analyst will provide analytic support and strategic recommendations for one of Spark Foundry’s client accounts. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment. Responsibilities Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research) Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies Qualifications 2+ years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media Experience in the analysis of large data sets to develop insights and learnings (data mining) Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations Experience with statistical analysis software products and research design Knowledge of visual techniques for data analysis and presentation Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy Must feel comfortable learning new systems and tools Knowledge of web measurement technologies: Ad serving platforms (e.g. DART) and digital display campaign performance data Website analytics software (e.g. Adobe SiteCatalyst, Test & Target) Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough) Technical computer skills including Excel and PowerPoint Knowledge of statistical software packages (e.g. SPSS, SAS) Database analysis skills (eg. MS Access/SQL) Data visualization skills a plus (e.g. Tableau) Additional information Must have skills: Media experience, Phyton, SQL
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