Senior Manager, Customer Analytics Excellence & Governance

Job Description Summary The AIDE organization will enable Insights & Analytics to engineer the optimal decision environment for the US business by orchestrating, integrating, and synthesizing insights and analytics across therapeutic areas, functions, and the enterprise. The SM, Analytics Excellence and Governance (AEG) will support the pillar Director in execution, governance, and continuous evolution of the enterprise analytics capability strategy across customer and patient capabilities. This role will support and enable I&A to translate enterprise directions across patient and customer analytics into integrated capability roadmaps, investment priorities, governance frameworks, and operating models by partnering closely with AIDE OPM pillar leads. Job Description Senior Manager, Customer Analytics Excellence & Governance Location – Hyderabad #LI Hybrid Major Accountabilities • The Senior Manager, AEG serves as the enterprise business owner for patient or customer intelligence frameworks, standards, and governance. • This role is accountable for defining how analytics intelligence is structured, governed, standardized, and adopted across the organization. • The role establishes common business definitions, decision frameworks, business rules, methodologies, and requirements that enable consistent, trusted, and reusable patient insights across brands, therapeutic areas, and enterprise decision processes. Patient / Customer Intelligence Ownership • This role will co-own the patient or customer intelligence strategy, standards, business rules, analytics intelligence frameworks, respective KPIs, governance processes, business requirements, and enterprise patient intelligence assets. • The role is accountable for defining what patient / customer intelligence capabilities are needed, how they are governed, how success is measured, and how they support enterprise decision making. • The SM, AEG will serve as business partner guiding capability intelligence requirements, prioritization, governance, adoption, and value realization. Enterprise Analytics Excellence & Roadmap • Help define and maintain the enterprise patient intelligence capability strategy and roadmap. • Enable alignment of patient intelligence priorities with enterprise analytics, AI, data, and decision intelligence strategies. • Identify capability gaps, modernization opportunities, and future-state patient intelligence needs. Enterprise Patient Frameworks & Standards • Help establish common patient definitions, business rules, KPIs, analytical methodologies, and decision frameworks. • Help define and govern reusable patient intelligence assets that scale across brands and therapeutic areas. • Standardized approaches for patient opportunity assessment, unmet need identification, care pathway analysis, and patient insights generation. Enterprise Customer Frameworks & Standards • Help establish common customer, account, HCP, HCO, payer, and network intelligence definitions, business rules, KPIs, analytical methodologies, and decision frameworks. • Help define and govern enterprise customer hierarchies, account intelligence standards, affiliation methodologies, engagement intelligence principles, and customer information standards. • Standardize customer intelligence approaches that support field orchestration, targeting, deployment, CRM, and commercial decision making. Patient Intelligence Data Strategy & Stewardship • Define business requirements for patient-related data assets, master data, reference data, business rules, and intelligence capabilities. • Provide business support for patient intelligence data investigations, business-rule interpretation, KPI validation, and remediation prioritization. • Serve as the business steward for patient intelligence definitions, standards, and requirements while SPT retains ownership of technical data strategy, architecture, data engineering, and master data management operations. • Collaborate on data investigations, issue resolution, stakeholder communications, and remediation activities impacting patient intelligence capabilities. • Support business validation, user acceptance testing, and successful adoption of patient-related data products and capabilities. Customer Intelligence Data Strategy & Stewardship • Help define business requirements for customer, account, HCP, HCO, payer, network, affiliation, reference, and master data assets required to support customer intelligence capabilities. • Provide business support for customer data investigations, business-rule interpretation, KPI validation, stakeholder communications, and remediation prioritization. • Serve as the business steward for customer intelligence definitions, standards, and requirements while SPT retains ownership of technical data strategy, architecture, data engineering, and MDM operations. • Support business validation, user acceptance testing, and successful adoption of customer-related data products and capabilities. Patient Intelligence Portfolio & Prioritization • Partner with business stakeholders, SPT, Analytics Product, Medical, Market Access, Precision Health, and analytics teams to evaluate, prioritize, and sequence enhancement requests, data investments, and capability improvements. • Establish governance processes for intake, prioritization, trade-off decisions, and value realization. • Support to ensure patient intelligence investments align with enterprise priorities, strategic objectives, capacity constraints, and business value. • Evaluate emerging business needs, data opportunities, and technology capabilities to inform future roadmap decisions. Customer Intelligence Portfolio & Prioritization • Help establish governance processes for intake, prioritization, trade-off decisions, and value realization. • Support to ensure customer intelligence investments align with enterprise priorities, strategic objectives, capacity constraints, and business value. • Evaluat