Senior Manager, Strategic Finance - B2C Marketing

We power people’s progress. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. Meet the team! Marketing is Preply's primary financial lever, and this Finance role sits at its core. Reporting to the Director of FP&A and partnering closely with Preply's Growth team, you'll shape the frameworks we use to determine marketing spend and evaluate return on investment. This is a senior ownership role: you'll interpret analyses from our marketing analytics teams, evaluate current trends, and translate strategic plans from Growth and Brand Marketing into near-term and long-term spend and user acquisition forecasts. You'll own the financial narrative, regularly presenting results and recommendations to senior executives, while analyzing key drivers, risks, and opportunities through comprehensive sensitivity analysis. This is a highly visible and influential role within Preply. What you'll be doing: • Financial modeling & forecasting — Build and maintain models connecting marketing spend to acquisition, retention, and LTV ; produce monthly and quarterly forecasts and variance narratives; run scenario and sensitivity analyses for spend changes and macro shifts. • Incrementality & efficiency — Partner with the marketing team to evaluate Preply's response curve, geo-lift test results, and media mix modeling. Determine where marginal spend starts to diminish in return, and quantify the paid-to-organic relationship — halo effect, cannibalization, and blended CAC . • Investment framework & guardrails — Establish the decision rules, ROI thresholds, and spend limits that let the Growth team move fast within clear parameters. • Geo expansion — Size new market opportunities, build the investment case, set the return thresholds that make a market worth entering, and track performance against strategic thesis. • Business partnership & reporting — Act as a trusted Finance partner to the Growth team; translate complex analysis into actionable recommendations for the VP of Growth, COO, and CFO; pressure-test the financial logic behind major marketing initiatives. • AI workflow integration — Use modern AI tools to accelerate analysis, research, and model development. What you'll need to succeed: • 8+ years in marketing analytics, growth analytics, performance marketing, or Finance roles closely partnered with these functions, with demonstrated deep domain knowledge in marketing. • Strong fluency in key marketing metrics and concepts: incrementality , marginal CAC , LTV , retention curves, payback periods, geo-lift/holdout testing, media mix modeling, attribution, and channel efficiency. • Experience at a high-growth B2C marketplace or subscription business. • A clear, concise communicator capable of presenting and defending recommendations before executive leadership. • A proven track record of influencing Growth teams and building operational frameworks that accelerate performance. • Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel. • Demonstrated experience applying AI tools to accelerate analysis and surface insights. • Proven financial modeling capability, or a strong analytical foundation with the ability to master complex modeling quickly. Nice to have • Background in FP&A, strategic finance, or commercial finance. • Hands-on experience building financial models for user acquisition. • Experience operating in fast-growing, data-driven marketplaces or tech startups. Why you'll love it at Preply: • Real influence: direct interaction with senior leadership and ownership of decisions on Preply's single biggest financial lever; • The opportunity to help shape how a category-defining company scales and operates at the next level; • An open, collaborative, dynamic and diverse culture; • A generous monthly allowance for lessons on Preply.com , Learning & Development budget and time off for your self-development; • A competitive financial package with equity, leave allowance and health insurance; • Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub; • Access to free mental health support platforms; • Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; • The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!). Our Principles • Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. • We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. • Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. • Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. • Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. • Dive d