Senior Marketing Data Analyst (all genders)

• As a Senior Data Analyst, you analyze and interpret data to deliver actionable recommendations for our clients and internal teams, driving the evolution of digital strategies and marketing initiatives • You design, implement, and optimize tracking architectures using tools like Google Tag Manager, GA4, Piwik PRO, BigQuery, and Looker Studio — ensuring data collection that is privacy-compliant, accurate, and built to last • You systematically analyze performance data, uncover meaningful patterns, and translate them into concrete optimization opportunities — increasingly leveraging AI-powered analytics to stay ahead of the curve • You plan and analyze A/B tests across the entire customer journey, always keeping an eye on the next lever to pull • You stay on top of market trends and competitive developments, bringing data-driven insights into close collaboration with our Strategy, Performance Marketing, and SEO teams • You have solid knowledge of JavaScript, HTML, and CSS, along with hands-on SQL experience — ideally rounded out by familiarity with MCP integrations, connecting AI applications to data sources, and experience in Python or R • Privacy and GDPR requirements are a natural part of how you approach every tracking and analytics concept — compliant by design, not as an afterthought • Agile mindset? Absolutely. Most of our projects run in agile environments, and we work with tools like Miro, Jira, and Confluence • Strong German language skills (C1) are required, as most of our current projects are conducted in German. Good English proficiency is a plus • Flexibility & trust: Hybrid working at one of our denkwerk locations & flexible working hours • Your health matters: Urban Sports Club membership and JobRad leasing • We celebrate success together: Profit sharing for all permanent denkwerk employees, big parties, and event formats • Your development is important to us: Training budget for new skills and training; denkwerk inspiration in form of tech talks, lunch club, resilience, AI, and design formats • Securing the future: 20% employer contribution to company pension plan • Support in all situations: advice from pme Familienservice and the Mindance app • More than just vacation: 31 vacation days, including three joint “denkfrei days” (Christmas Eve, New Year's Eve, Carnival Monday) • Get started with support: Your personal denkmate will accompany you as you get started • Recommend us to others - Find Your Mate: Bring great people with you and we will thank you with a bonus • Discounts & goodies: Access to exclusive corporate benefits as well as free snacks, coffee, cool drinks, and fresh fruit Then simply send us: • your resume • a short cover letter • your possible start date • and your salary expectations 1. Application Receipt We carefully review your documents and forward them to the relevant department. 2. Interviews First interview: digitally via Microsoft Teams Second interview: in person at one of our locations Task? If so, we will let you know in good time 3. Individual Journey If it makes sense to take a different approach, we will be happy to work with you to tailor the application process to your individual needs. 4. Feedback We will get back to you as soon as possible. If you think it's taking too long, please feel free to contact us! Janina Schulte-Kellinghaus & Marie Rybarczik, Talent Acquisition Team