Senior Media Analyst

Company description DSplus is a Saatchi & Saatchi company. It was created 14 years ago around the idea of a “Digital Salesperson” who leads a customer through the entire lifecycle of their automobile ownership journey. Our clients are Toyota Motor North America, and Toyota & Lexus Dealerships across the country. DSplus is also proud to be an Agency of Record for Southeast Toyota Distributors, the world's largest independent distributor of Toyotas. Our mission is to merge the world-class branding efforts of our mothership, Saatchi & Saatchi, with the retail needs of our Dealerships. The result: an end-to-end customer experience that personifies the quality and integrity of the Toyota brand, and helps sell more cars. DSplus employs a powerful data-driven, integrated messaging platform that works across the sales and service lifecycle. This cross-tier, cross-channel system is fueled by the perfect mix of Artificial Intelligence, insightful media strategies, and stunning, high-performance creative. Always aligned to the Toyota brand and to each client’s unique value proposition, the system delivers sharp business results—while reaching the right target with the right message at the right time. Over the years, DSplus has grown from a three-person start-up to a diverse, agile team of 45, who dream big, solve tough problems, and have fun at work. Our culture values authenticity, transparency, and collaboration, while setting the bar high in the work we do. At DSplus, we recognize and reward success, always putting our employees first. If you bring inventive thinking, boundless enthusiasm, and tireless energy—with a passion for client service that fuels us into the future, this might be just the fit. Come join us. Overview The Senior Digital Media Analyst is responsible for leading the collection, analysis, and interpretation of media data to track the success of digital advertising initiatives for a national automotive client. This role will work closely with the account, media, creative, and technology teams to develop scalable recurring performance reports, improve measurement practices, and identify opportunities to strengthen campaign and business performance. This person will independently own key analytics workstreams and play a leading role in quality-assurance, dashboard development, data troubleshooting, partner oversight, and the continued evolution of the team’s analytics capabilities. Responsibilities Design, analyze, and interpret quantitative and qualitative data reports from multiple sources, including social, search, programmatic display, connected TV, online video, and other digital media. Develop, maintain, and quality-check scalable dashboards and reporting solutions using Tableau, Snowflake, Adobe Analytics, and Excel, including writing and validating SQL to transform, join, and analyze data from multiple sources. Partner with Data Engineering and Automation to translate governed platform data into reliable reporting, dashboards, and actionable insights. Own and evolve the measurement frameworks and benchmarks to evaluate performance across channels, campaigns, audiences, and lines of business. Partner with media teams, publishers, and technology partners to validate reported metrics, investigate discrepancies, improve data quality, and provide performance and optimization oversight. Monitor trends and uncover opportunities for analytics, creative, strategy, media, and account teams. Oversee quality-assurance and improve tracking processes across teams (tagging, trafficking, and reporting). Identify opportunities to automate or scale recurring reporting, and partner with Data Engineering & Automation team to implement them. Translate technical findings into digestible narratives and actionable insights about campaign performance, including client-facing presentations. Lead performance readouts and confidently communicate findings, limitations, and recommendations to cross-functional stakeholders. Independently manage analytics workstreams from initial business question and requirements gathering through analysis, quality-assurance, and presentation of recommendations. Mentor junior analysts and help set the standards for analysis and reporting quality across the team. Partner with analytics leadership to prioritize requests, define project requirements, and establish realistic timelines and deliverables. Support forecasting, trend analysis, incrementality assessments, attribution analysis, and other advanced measurement initiatives. Proactively seek new information and maintain a current, thorough understanding of digital marketing best practices, including industry trends, metrics, and competitive activities. Qualifications 5+ years of experience in marketing analytics, digital analytics, media analytics, business intelligence, or another quantitative, data-driven field. Strong SQL skills and experience querying and joining large datasets. Experience with Snowflake is strongly preferred. Experience working with cross-functional teams across multiple marketing disciplines. Experience presenting findings to clients, senior stakeholders, or cross-functional leadership teams. Demonstrated ability to translate complex data into clear business insights, recommendations, and presentation-ready narratives. Ability to manage multiple priorities and develop ideas in a fast-paced, deadline-driven environment. Experience with e-commerce and/or automotive is strongly preferred. Working knowledge of attribution, incrementality, conversion measurement, and other approaches used to evaluate marketing effectiveness. Strong quantitative and qualitative skills with proven data interpretation abilities. Experience mentoring junior team members, reviewing analytical work, or providing constructive feedback is preferred. Experience with ad-serving and web analytics tools, including Adobe Analytics and Google Analytics. Strong understanding of digital media measurement across paid search, paid so