About this role
TikTok is seeking a Senior Product Manager to build industry-specific Agentic Lead solutions within TikTok Ads Manager. This role owns the end-to-end lead-generation experience — from lead collection and qualification to conversion — and focuses on designing tailored solutions for priority verticals (e.g. auto, education, finserv, local & professional services). You will identify new opportunities for industry solutions, and increasingly bring AI and agent-based capabilities into the lead-generation journey to drive lead quality, cost efficiency, and advertiser growth on the platform.
Responsibilities:
- Own the strategy, roadmap, and delivery of Agentic Lead industry solutions across priority verticals, tailoring the lead collection → qualification → conversion flow to each vertical's funnel and requirements.
- Bring AI and agent-based capabilities into the lead-generation experience to improve lead quality and advertiser efficiency. Stay ahead of ad-tech trends and emerging AI technologies.
- Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans. Design and iterate the client experience.
- Leverage customer feedback, user research, competitor research, and data analytics to identify growth opportunities and continuously improve the lead-generation experience.
- Collaborate with cross-functional teams (vertical, ads core, delivery, design, creatives) to define product strategy and set objectives aligned with vertical advertisers' needs.
Qualifications
Minimum Qualifications:
- Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients and to communicate with stakeholders based in Mainland China
- Bachelor's degree or above. 3+ years of PM experience is highly preferred.
- Ability to continuously optimize ad delivery strategies and product capabilities, enhance user experiences, and rapidly iterate and experiment to deliver optimal solutions.
- Strong logical thinking, business acumen, and analytical skills, with the ability to use data to guide product decisions.
- Highly sensitive to customer experience, with a proven track record of driving product growth from 1 to 10, and fundamental operational thinking.
- Big-picture mindset and independent thinking; able to adjust strategy in complex, fast-changing environments and keep projects moving; resilient and positive.
Description from TikTok's public careers feed, reproduced so you can read the role here. Apply on the company's own site; RealAnalystJobs never submits anything for you.
