Senior Product Manager, Creative and Generative AI

Teamwork makes the stream work. Roku is changing how the world watches TV Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. What does the team work on? The Roku Ads Product team monetizes Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on Roku devices and off-platform. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. What is the role? Roku is looking for a Senior Product Manager to lead generative AI and creative products for our advertising business. In this role, you will own a portfolio of AI-powered tools that help advertisers create, adapt, and enhance TV ad creative. The portfolio includes AI-generated video creative that helps advertisers of any size produce TV-ready ads from their existing brand assets, generative enhancements for Roku ad formats, and creative adaptation tools that reformat assets across sizes and placements. You will grow the portfolio by scaling products already in market and by identifying new opportunities and taking the strongest from concept to launch. This role sits at the intersection of applied AI, creative workflows, and ad products. You will partner closely with engineering, design, ad sales, operations, legal, and marketing. For New York Only - The estimated annual base salary for this position is between $119,100 - $265,400. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. How will I use AI at Roku? At Roku, we don’t just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability. We’re looking for curious, adaptable builders who can show how they’ve used AI or automation to move faster, raise the bar, and scale their impact. We value your AI skills if you have built fluency across the agentic engineering toolchain — coding harnesses like Claude Code or Cursor, MCP servers, custom skills, or agent frameworks. And you can describe projects where you shipped real work with these tools. You know how to drive an agent, verify its output, and ramp on an unfamiliar codebase with an agent helping you. What are the responsibilities of the role? • p]:inline" data-streamdown="list-item">Own the strategy, roadmap, and outcomes for the AI creative portfolio, with goals tied to advertiser adoption, campaign performance, and revenue • p]:inline" data-streamdown="list-item">Take products from early access to broad availability by defining launch criteria, quality standards, and the cost and performance targets that make them viable at scale • p]:inline" data-streamdown="list-item">Identify and launch new AI creative products by running discovery with advertisers and agencies, prototyping quickly with engineering, and making clear go or no-go decisions on what graduates to a full launch • p]:inline" data-streamdown="list-item">Define what quality means for AI-generated creative, and work with design, review, and policy teams to build human-in-the-loop workflows and brand guardrails • p]:inline" data-streamdown="list-item">Make build-versus-reuse decisions across a shared generative AI platform so products share models, services, and safety layers instead of duplicating them • p]:inline" data-streamdown="list-item">Partner with ad sales and marketing on go-to-market, including packaging, pricing, early-access programs, and positioning • p]:inline" data-streamdown="list-item">Work with legal on rights, intellectual property, and responsible AI considerations for generated creative • p]:inline" data-streamdown="list-item">Instrument funnel events, in-product feedback, creative quality, and campaign results, and use that data to decide what to build next What experience would help someone be successful in this role at Roku? • p]:inline" data-streamdown="list-item">Significant product management experience, including shipping and scaling platform products • p]:inline" data-streamdown="list-item">Hands-on experience bringing generative AI or ML-powered products to market, including working through model quality, evaluation, cost, latency, and safety tradeoffs • p]:inline" data-streamdown="list-item">Demonstrated ability to take a product from beta to general availability with clear launch criteria and measurable adoption • p]:inline" data-streamdown="list-item">Experience scoping workflows that blend automation with human review, such as editorial, moderation, or approval flows • p]:inline" data-streamdown="list-item">Data-driven decision making, including defining success metrics, setting up instrumentation, reading A/B test results, and acting on the findings • p]:inline" data-streamdown="list-item">Strong communication and influence skills across engineering, design, sales, operations, and legal, including distributed teams across time zones • p]:inline" data-streamdown="list-item">Bachelor's