Sr. Marketing Strategy and Analytics Manager

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio’s next Sr. Marketing Strategy and Analytics Manager, Social Impact. About the job Twilio.org is seeking a Sr. Marketing Strategy and Analytics Manager to serve as the dedicated operational business partner to our Social Impact marketing leadership. Sitting at the intersection of Go-To-Market (GTM) Strategy, marketing operations, and advanced data modeling, you won't just report on what happened, you will design the automation, attribution, and account prioritization engines that drive what happens next. This is an ideal opportunity for: • The Analytics Strategist ready to drive decisions: You have deep technical data chops (SQL, Python, modeling) but want to move beyond reporting to directly author investment proposals, influence leadership, and see your analyses translate into decisions being made. • The Specialized Marketer ready for full-lifecycle ownership: You have deep subject-matter expertise in one domain (such as demand generation, marketing ops, or lifecycle marketing) and are ready to expand your runway to own the entire marketing engine, from top-of-funnel triggers and budget allocation to field event ROI and executive scorecards. Responsibilities In this role, you’ll: • Act as Strategic GTM Business Partner: Drive regular operating rhythms, quarterly pipeline generation (PG) OKR targets, QBR data packs, and marketing budget allocation frameworks alongside marketing leadership. • Lead Investment Proposals & Impact Modeling: Architect rigorous business cases, scenario models, and ROI forecasts to secure investment for new marketing programs; evaluate capital trade-offs across channels and stress-test the expected pipeline return and payback periods before launch. • Lead Pipeline Automation & Marketing Triggers: Design, script, and operationalize automated marketing triggers in Python/SQL notebooks to power high-converting marketing plays and feed targeted accounts directly into sales workflows. • Architect Attribution & Single Source of Truth: Own end-to-end pipeline attribution models across sales, marketing, and partner channels; maintain rep-level marketing metrics integrated directly into Frontline Manager (FLM) data packs and leadership scorecards. • Drive Account Tiering & Routing: Operationalize advanced account tiering and segmentation logic across Salesforce (SFDC) and 6sense/Segment to optimize lead routing, demand generation campaigns, and Account-Based Marketing (ABM) outreach. • Advanced Commercial Modeling: Partner with broader central data science teams on company wide marketing frameworks (like Marketing Mix Modeling), while independently owning custom scenario analysis (e.g., ASP impact of bundling, Customer Lifetime Value/LFTV cohorting, and field event ROI modeling). • Maintain & Modernize GTM Data Infrastructure: Curate and optimize our Looker, Tableau, and SFDC reporting assets, managing SQL logic via GitHub version control, dashboard glossaries, and automated data QA processes. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: • 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence within a high-growth B2B SaaS or technology organization. • Advanced Technical Stack: Mastery of complex SQL and proficiency in Python (or R) for data extraction, manipulation, statistical analysis, and pipeline automation. • Data Visualization & BI: Proven track record building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker. • CRM & GTM Tech Stack Depth: Strong functional understanding of Salesforce (SFDC) data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms. • Commercial Acumen & Executive Presence: Exceptional communication skills with demonstrated experience partnering directly with Director/VP-level leaders to turn data insights into operational decisions. Desired: • Experience working with customer data platforms and intent tools (e.g., Segment, 6sense, Marketo). • Experience with Marketing Modeling, multi-touch attribution, and lifetime value (CLV/LFTV) analyses. • Familiarity with Git/GitHub workflows for analytics version control. • Genuine passion or prior experience in the social impact, non-profit, or public sector technology domains. Location This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many ben