Web Optimization Analyst

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com. SUMMARY The Website Search Optimization Analyst works closely with the web strategy and development teams, to help create the strategies, plans, and tactics that increase Spectrum Reach's web visibility and grow search-driven traffic. Position develops and builds schemas and briefs for digital content designed to drive both agentic (AI-driven) and standard web search traffic to Spectrum Reach. This role analyzes data from partners and Spectrum websites to uncover opportunities, performance trends, and gaps in search visibility. DUTIES & RESPONSIBILITIES • Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic. • Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools. • Create detailed content briefs that guide the production of digital content optimized for standard and agentic search. • Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps. • Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders. • Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance. • Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly. QUALIFICATIONS • 2-4 years of experience in SEO, search analytics, or digital marketing. • Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability). • Familiarity with AI-driven search and how large language models surface and cite web content. • Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms. • Strong analytical skills, with the ability to interpret data and turn it into actionable insights. • Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams. EDUCATION Bachelor’s degree or equivalent work experience #LI-MS5 BDA352 2026-88500 BDA352 2026 Here, our employees don’t just have jobs, they're building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life. A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances. The base pay for this position generally is between $61,000.00 and $110,000.00 . The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses. Get to Know Us Spectrum is a suite of advanced communications services offered by Charter Communications, the leading broadband and video company in the nation and the fastest growing mobile provider in its footprint, with services available to more than 70 million homes and small to large businesses across 45 states. When you join our team, you’ll be keeping customers connected to Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. Watch this video to learn more. Grow Your Career Here We’re committed to growing a workforce that reflects the customers and communities we serve – providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.